Meet Jack. Jack has a goal. It may be very specific, like “find driving directions to tonight’s concert,” or more vague, like “get a sense of whether this venue is cool.” Whatever the goal, your site needs to help Jack meet it. Goal conversion leads, directly or indirectly, to money in your pocket: You just convinced Jack that your club is cool. Money in your pocket. When Jack meets his goals quickly and easily thanks to your new twelve8-designed site, he’s more likely to come back. He can find out who’s playing this weekend in five seconds flat. More money in your pocket.
And what if Jack is blind? Or has an old computer? What if Jack is using his iPhone to visit your site? Because twelve8 insists on full accessibility while giving every user the richest experience possible, blind Jack, obsolete Jack, and iPhone Jack can all use your site. More Jacks = more money.
But what if, while meeting his goals, Jack enjoys himself? That would be a good thing.
Maybe he likes that easy-to-navigate photo gallery so much that he spends an hour looking through it.… That’s an hour he’s spending with your brand. Maybe he’s tickled pink by the subtle classic rock references peppered throughout your site.… You’ve just shown him how hip your brand is. Maybe he loves the blog that twelve8 helped you put together.… More time spent with your brand.
twelve8 designs standards-compliant websites. Standards-compliance means your site plays well with new technology and costs less to maintain. It also means your site will last longer, so no expensive redesign six months later.
twelve8 writes lightweight code, so your site runs faster and uses less bandwidth. Less bandwidth means less money. And if the code is done right, Google has an easier time finding your site. No need to pay an overpriced SEO firm. Your piggy bank is smiling already.
I’m sold. How can we get started?
This project idea sheet is a great place to start. I use it to get to know your organization and your goals. Just fill it out and send it to ksj{at}twelve8.net .
Sounds good. But can you put your money where your mouth is?
Absolutely. Why not head over to the portfolio page and see what I’ve done for my clients?