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This gave me a good chuckle
June 28, 2009
Some of you may know that I’ve been looking to move into a full-time role as a web interaction designer for the right company. [Potential clients: Don’t let this scare you! I’m adamant about keeping alive the possibility of freelance work alongside any full-time position I may accept, and I’ll always be honest about my ability to perform requested work in a timely manner.]
In my job search, I’ve seen an amazing number of grammatical errors in job listings—something I really think reflects poorly—but this one from a company called Zurb really takes the cake. It’s not merely in a topical job post but on a prominent page of the Zurb website. And it’s huge: “People that design.” I know times are tough, but surely it’s worth paying a copy-editor for the 45 seconds it would take him/her to find this error.
Beautiful Black and White Logo
June 24, 2009
Sorry it’s such poor image quality. Best I could come up with.
via The Dieline
In defense of things black and white
May 27, 2009I just saw LogoLounge’s 2009 Logo Design Trends curation. This yearly feature is the only content that gets me to LogoLounge, but I really think it’s always well done. I like that they make up their own, non-technical names for these trends, like “varidot” and “encrust.” Anyway, I’m not writing a love letter to LogoLounge. I’m slowly making my way to a point: While there are a few lovely one-color-plus-white logos in the collection, a great many rely on a polychromatic palette. I don’t mean benefit from, I mean rely.
Strong branding vs. good branding
May 26, 2009I think a lot of times strong branding is confused with good branding. In my personal definitions: Strong branding creates an undeniable public (define public how you’d like) consciousness of a person, organization, etc. Good branding creates a public consciousnhttp://www.twelve8.net/wordpress/wp-admin/post-new.phpess that is a) desired by the creator and b) appreciated by the public. TO (that’s Terrell Owens [Wikipedia here] for those of you unreached by his branding) practices the former; Zappos practices the latter.
Designing for the stubborn
May 11, 2009My first MP3 player was a 20GB Creative Labs Zen Touch, for Christmas ’04. It was a gift, but I pretty much picked it out myself. As far as I was concerned (and still am), that old Creative had a lot to offer over its obvious competition, the iPod:
- Superior sound quality? Check. (Uhh, it’s Creative Labs.)
- Ample storage? Check. 20GB. (iPod had a 20GB model too.)
- Superior battery life? Check. I think it was something like 20hrs. vs. 9hrs.
- Superior durability? Probably.
- Superior price? Check. By about $100, as I remember it.
- Superior UI (onboard & software)? Not a chance.
So I had plenty of good reasons to pick the Creative, but one reason doesn’t fit on that checklist:…